Uncategorized
Share this news article...
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on Google+
Google+
Email this to someone
email

Tweed, Uber, and MADD Canada join forces to launch national impaired driving awareness campaign ahead of cannabis legalization

 

 

 

 

 

With cannabis legalization just seven days away, Tweed, Canada’s best-known cannabis brand, Uber, and MADD Canada are joining forces to launch a national awareness campaign focused on educating Canadians on the dangers of impaired driving, while also suggesting 101 creative things to do instead of driving high.

 

 

Together, the three organizations are taking the opportunity to shine the spotlight on this important issue while approaching it in a constructive and engaging way. The initiative is supported through the new educational website DontDriveHigh.ca and a national Don’t Drive High campaign that will educate Canadians across the country about the long list of things that are far better to do instead of driving high.

 

 

“We’ve always believed that education was key to a responsible cannabis industry and we’re proud to be launching this important awareness campaign across the country on the eve of legalization,” said Mark Zekulin, President and Co-CEO of Tweed. “There’s at least 101 better things to do than drive high. If you have to get somewhere, order an Uber or take a bus, but don’t drive high. Period.”

 

 

Launching on October 11, Canadians will see frequent reminders of the 101 things to do instead of driving high. Additionally, to kick off the partnership, Tweed and Uber will be offering 40,000 promo codes for up to $5 off an Uber trip in markets where Uber operates in Canada (excluding Quebec), through DontDriveHigh.ca.

 

 

“As legalization takes effect, this strategic partnership gives us an opportunity to reach millions of Canadians and generate awareness around the impacts of using cannabis and driving,” said Adam Blinick, Director of Public Policy and Communications for Uber Canada. “We encourage cannabis users across the country to make responsible choices and consider alternative transportation options like public transit or ridesharing to prevent the risks and dangers of impaired driving.”

 

 

Following legalization, the issue of safe driving will remain of critical importance and in addition to this new campaign, Canopy Growth has already funded a three-way partnership with the Canadian Drug Policy Coalition (CDPC) and MADD Canada. These funds were used to facilitate CDPC led research which served as the basis for MADD Canada’s recommendations on responsible cannabis use and sober driving.

 

 

“With the legalization of cannabis comes the need for public education and awareness about its impact on driving,” said MADD Canada National President Patricia Hynes-Coates. “This campaign will engage Canadians in a creative and unique way about the dangers of driving high, with the overarching and ever-present message to always choose a safe and sober ride option rather than taking the risk of driving impaired.”

 

 

This partnership and awareness campaign is one more piece of Tweed’s ongoing education strategy and is critical to the development of the responsible, safe cannabis industry in Canada.

 

 

ABOUT TWEED

 

Tweed is a globally recognized cannabis brand and subsidiary of Canopy Growth Corporation (TSX:WEED, NYSE:CGC). It has built a large and loyal following by focusing on quality products and meaningful customer relationships. Tweed doesn’t just sell cannabis, it facilitates a conversation about a product we’ve all heard about but haven’t met intimately yet. It is approachable and friendly, yet reliable and trusted. As cannabis laws liberalize around the world, Tweed will expand its leading Canadian position around the globe

 

ABOUT UBER CANADA

 

Co-founded by Calgarian entrepreneur Garrett Camp in 2009, Uber is evolving the way the world moves. Present in communities across Canada, Uber has revolutionized transportation and offers Canadian driver-partners a new way to earn income in their spare time by offering an affordable transportation alternative to riders across the country.

 

ABOUT MADD CANADA

 

MADD Canada is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

 

Posted October 10, 2018

Share this news article...
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on Google+
Google+
Email this to someone
email

MORE or "UNCATEGORIZED"


Netcoins Lists Bitcoin SV (BSV)

Netcoins Holdings Inc. (CSE: NETC) (OTC: GARLF) (WKN: 1WJ) is ple... READ MORE

December 7, 2018

Organigram obtains $10M loan from Farm Credit Canada to continue to expand Moncton campus

Organigram Holdings Inc. (TSX-V: OGI) (OTCQX: OGRMF), the parent ... READ MORE

December 7, 2018

Fimbrion and GSK Identify Novel, Antibiotic-Sparing Development Candidate for Urinary Tract Infections

Fimbrion Therapeutics, Inc. announced that under its joint resear... READ MORE

December 6, 2018

Four wind farms commissioned in France

Boralex Inc. (TSX:BLX) is pleased to announce commercial co... READ MORE

December 6, 2018

ATS Announces Acquisition of Intellectual Property Assets of Transformix

ATS Automation Tooling Systems Inc. (TSX: ATA) an industry-leadin... READ MORE

December 6, 2018

Copyright 2018 The Venture Report